Designed in 1935 by architect L. Murray Dixon, the Beach Plaza Hotel was completed with record speed and became a landmark from the moment it opened in 1936. Its dramatic setting on Collins Avenue and elegant Art Deco stying, together with its proximity to the famous beaches and nightclubs of the 30's and 40's, contributed to its appeal.
To attract a demanding clientele, the building incorporated the latest in both technology and design. There were modern conveniences, such as outlets in every bathroom for an electric shaver, and an elevator that started in the lobby and could transport you all the way to the sun deck. Windows were important, in order to take full advantage of the ocean views.
